LIVE SESSION

( CHOOSE YOUR FAMILIAR )

We build Shopify stores.

Pick a familiar — scroll to start the tour.

HARRY
the head wizard
← / → TO SWITCH · SCROLL ↓ TO START

SHOPIFY-NATIVE STUDIO — THEMES · APPS · CRO

Stores
that actually
sell.

Book a call

Themes, apps and CRO for Shopify stores that need to grow — designed, built and looked after by one small senior team. Launched in weeks, not months.

WHAT WE DO

We don't just shp themes.apps.pixels.

SPELL is a small senior team that lives inside Shopify. Three buckets hold everything we sell — and each one ends up live in a real store, never in a slide.

THEME & STOREFRONT APPS & AUTOMATION GROWTH & CRO
01
010203

( LIQUID · HYDROGEN · OS 2.0 )

Themes &
storefronts

Custom themes built section by section — fast, accessible, unmistakably yours. We design in the browser and ship storefronts that load before doubt does.

LIVE IN 2-6 WEEKS
storefront · brief → converting themebraided
brief build sections speed budget
02
010203

( APPS · FLOWS · SYNC )

Apps &
automation

Private apps, checkout extensions and flows that glue your stack together — inventory, email, loyalty, fulfilment. If your team does it twice a day, we make the store do it.

APPS THAT PAY RENT
webhooks · orders → fulfilledtestlive
order_id
customer
payload
inventory

✓ orders · inventory · klaviyo — wired

03
010203

( CRO · SPEED · RETENTION )

Growth &
CRO

Audits, experiments and speed work that turn the traffic you already have into orders you don't. We measure everything and keep what wins.

COMPOUNDS MONTHLY
experiments · last 30d+2.4× ROAS
31 tests live98 lighthouse+38% CVR

THE NIGHT SHIFT

The crew that
never sleeps.

Every automation we ship behaves like staff — it owns a role, works the night shift and costs less than your coffee budget. Flip through the crew.

HOW WE WORK

No drama.
Three moves.

The same three moves for every store — scoped in days, shown weekly, and kept alive by us after launch.

01 · SCOPE

Call → blueprint

One short call. Five days later you get a blueprint with a price and a launch date. You say go — or you don't.

02 · BUILD

Weekly drops

Something clickable every Friday from week one. We build on a copy of your store — nothing touches live until it's proven.

03 · RUN

Live, looked after

Launch is the start, not the invoice. Monitoring, iteration and a real human watching the numbers with you.

Days to scope. Weeks to launch. Months of compounding.

( OUR PROMISE )

We ship stores
that sell.

CASTING · 55%

Speed, conversion and retention aren't bolt-ons at the end — they're the reason the build exists.

Selected work

Hover a store — the kind of builds we ship

aurelle.co
CASTING STOREFRONT01 / 04
conversion-first PDP · subscriptionsSHOPIFY PLUS
0
STORES SHIPPED
0
GMV TRACKED
0
AVG CVR LIFT
0
TO FIRST LAUNCH

Our toolkit

DRAG & THROW — EVERYTHING HERE RUNS IN LIVE STORES

Asked. Answered.

( ASK AWAY )
Do you work with stores that already exist?+

Mostly, yes. Rescues, redesigns, speed work and CRO on live stores are our bread and butter — we build on a duplicated theme and nothing touches production until it's proven. Brand-new builds are welcome too.

Custom theme, or customise ours?+

Both are on the menu. If your store converts but creaks, we refactor what you have. If the theme is the ceiling, we design from a blank canvas — same tokens, sections and speed budget either way.

What does it cost?+

Fixed quotes for builds, a flat monthly for growth work. The blueprint you get after the first call carries a number and a date — if either moves, that's on us, not your invoice.

Who owns the theme and the apps?+

You do — completely. Code lives in your repo, apps sit on your Partner account, and every credential is yours from day one. Leaving us is a handover doc, not a hostage negotiation.

What happens after launch?+

We stay in the store. Monitoring, weekly numbers, small experiments that compound — and a human who answers when something looks off. Retainers are month to month; cancel any time.

Let's build
your store.

Book a call
Psst — click me. I talk. (⌘K works too)

NEW PROJECTS

hello@spell.agency

WHATSAPP / PHONE

+20 104 444 9799

BASED IN

Cairo · Working worldwide

HOW IT STARTS

30-min call → blueprint in 5 days

Flat quote or monthly · cancel anytime

SCORE 0 · LVL 1 · ♥♥♥ BEST 0

Caught out.

SCORE 0 · BEST 0

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