Shopify, built from scratch.
Not a Dawn reskin.
We write Liquid. Every storefront we ship is built on its own foundation, tuned for Core Web Vitals, and handed over with documentation — plus we ship our own products through the same Theme Store and App Store review that our clients' work has to survive.
What we build
Custom theme development
Written in Liquid from an empty folder — not Dawn with the colours changed.
Shopify app development
Embedded apps and theme app extensions, built to the Built for Shopify bar from the first commit.
Speed & Core Web Vitals
Real Chrome instrumentation on your real product pages, every fix attributed to a number.
Arabic & RTL stores
Built right-to-left by a native Arabic team — not a mirrored stylesheet.
- Custom themesA storefront written in Liquid for your catalogue and your merchandising — not a marketplace theme with your logo dropped in. Sections and blocks your team can actually operate from the theme editor.
- Shopify appsEmbedded admin apps with theme app extensions, built to the Built for Shopify performance and design bar from day one, because retrofitting it later is the expensive path.
- Speed & CWV workWe measure with real Chrome instrumentation — LCP, CLS and INP at p75, not a synthetic score screenshot — then fix what the numbers actually point at.
- MigrationsMoving onto Shopify, or off a bloated theme stack, with URLs, redirects and structured data preserved so the rankings come with you.
- Arabic & RTLNative Arabic storefronts with genuine right-to-left layout, not a mirrored stylesheet. We speak both languages, so nothing gets lost on the way to the merchant.
What we ship ourselves
The fastest way to judge a Shopify studio is to look at what it has put through Shopify's own review, where the standard isn't a portfolio screenshot.
Cinder
A premium Shopify theme with 49 verified feature tags, built from an empty folder. Full documentation, $150 one-time.
What we learned doing it
The Built for Shopify criteria most write-ups get wrong, theme app extension traps, and Managed Pricing plan detection — written from the work.
Guides from the work
Everything we learn shipping to the App Store gets written down and published — including the parts where the widely-repeated advice turns out to be wrong.
Built for Shopify: the real requirements
The actual thresholds, and the widely repeated numbers that appear nowhere in Shopify's documentation.
Fixing "Translation missing"
Why your app block echoes your own text inside an error string — and the one-line Liquid fix.
All Shopify guides
Written from production work, verified against Shopify's documentation.
Tell us what you're building
A 30-minute call, no deck. We'll tell you plainly whether the thing you want is a theme problem, an app problem, or neither.
Book a call →