A well-followed home gadgets brand in Egypt had grown organically through social media—but only took orders via DMs and WhatsApp.
No website. No structured funnel.
They were managing everything manually: replying to messages, tracking orders in notebooks, and juggling conversations across platforms.

Sales were steady—but capped.
They knew they couldn’t scale with this setup.

Objectives

• Turn their social media traffic into automated e-commerce sales

• Build a high-converting Shopify store

• Launch full-funnel paid campaigns across Meta, TikTok, and Google

• Set up automated email and SMS flows

• Track performance and unify data

• Make sales consistent—and scalable

Step 1: Building the E-Commerce Store

Shopify Store Launch

We designed and launched a custom Shopify store with:

• Mobile-first design (90%+ of their traffic was mobile)

• Clean product collections and filtering

• Branded visuals, lifestyle demos, and icons

• Clear CTAs: “Add to Cart”, “Buy Now”, “Limited Stock”

• Arabic & English options for wider reach

• Connected Shopify to Meta Pixel, TikTok Pixel, GA4, and Conversion API

Email & SMS Structure

We built a full Klaviyo email & SMS system with automated flows:

• Welcome Flow

• Cart Abandonment

• Browse Abandonment

• Post-Purchase Flow (feedback + upsell)

• Winback Flow (for inactive buyers)

• Flash Sale SMS Campaigns

We also set up weekly email campaigns synced with promotions and product launches.

📈 Email/SMS revenue share by end of month 1: 27%

Step 2: Multi-Channel Paid Campaigns

Meta Ads (Facebook & Instagram)

We built a full-funnel campaign system:

• Top of Funnel: UGC + branded product demos with viral hooks

• Middle of Funnel: Retargeting video viewers, IG engagers, website visitors

• Bottom of Funnel: Cart abandoners and initiate checkout audiences

• Used Advantage+ Shopping Campaigns (ASC+) to test new audiences fast

• Hooked into Shopify for dynamic product retargeting

📊 Meta Ads ROAS: 5.1 in the first month

TikTok Ads

• Created vertical video content designed for virality

• Used Spark Ads + influencer-style videos to drive discovery

• Targeted cold interest audiences and retargeted engagers via TikTok Pixel

• Included fast motion demos, packaging reveals, and “how to use” formats

📊 TikTok Ads ROAS: 3.9, and fed top-funnel traffic for Meta and Google

Google Ads

• Built Performance Max campaign synced with the product feed

• Ran branded search to capture warm intent buyers

• Launched YouTube retargeting for past visitors and cart abandoners

• Tracked cross-platform attribution in GA4

📊 Google Ads ROAS: 6.7 from warm traffic alone

Step 3: Automation & Data Sync

We connected everything:

• Shopify + Klaviyo

• Shopify + GA4

• Meta CAPI + TikTok Pixel

• UTM tracking for every campaign and offer

• Created a simple weekly report dashboard for the client

They could finally see everything in one place—sales, spend, ROAS, best products, returning customers.

The Results (First 30 Days)

In just one month after launching the full e-commerce experience, the brand saw a 4X increase in sales, jumping from approximately 72,000 EGP in manual DM-based sales to over 288,000 EGP through the new online store. The conversion rate on the Shopify store reached 3.2%, a strong result for a first-month launch with cold traffic.

Our Meta Ads campaigns delivered an impressive 5.1 ROAS, while TikTok Ads opened new customer acquisition at scale, delivering a 3.9 ROAS and feeding traffic into our other channels. Google Ads performed exceptionally well, with a 6.7 ROAS on warm-intent audiences through branded search and remarketing.

Meanwhile, email and SMS automation accounted for 27% of total revenue—all on autopilot. Most importantly, the brand went from spending hours every day replying to DMs and tracking orders manually, to running a smooth, scalable, fully automated system that worked while they slept.

Why It Worked

• We replaced manual effort with automated systems

• Turned followers into shoppers with a proper funnel

• Matched the brand’s tone with visuals, creatives, and language

• Connected every platform for data-informed growth

• Focused on conversion, not just traffic

Final Words

They didn’t just get a website—they got a business that runs and grows on its own.

From chaotic message threads to a smooth, scalable sales engine…
That’s the Spell difference.