A growing fashion e-commerce brand based in the MENA region came to Spell Agency with strong potential but flatlining results. Despite high product quality and a loyal audience, their growth was stuck—hovering around 90,000 EGP/month in sales for months.

They wanted more: more reach, more conversions, and a clear strategy to scale sustainably without losing control.

The Goal

• Increase monthly sales from 90K to 1.5M+ EGP

• Build full-funnel marketing infrastructure

• Improve ROAS and ad efficiency across platforms

• Expand audiences without losing targeting quality

• Build brand visibility while boosting revenue

1- Auditing & Startegy Building

We started by digging into everything:

• Store performance (conversion rates, average order value, upsells, etc.)

• Ad accounts (Meta, TikTok, Google)

• Past creatives, audiences, budgets, and performance trends

• Pixel/data setup, attribution, tracking issues

• Offer positioning and competitive angle

Findings:

• Strong products, weak messaging

• Inefficient ad structure

• No retargeting

• No warm audience nurturing

• Zero testing strategy

2- Rebuilding The Campaigns Structure

We rebuilt everything from scratch across three channels:

Meta Ads – Facebook & Instagram

• Built new ad account structure: campaigns split by funnel stage

• Created high-converting creatives: lifestyle UGC, product highlights, and offer-first content

• Vertical scaling with proven creatives: increasing budgets by 20–30% every 3 days if performance held

• Horizontal scaling by duplicating winning ads to new lookalike audiences, interest stacks, and countries

• Retargeting setup for 3 levels: website visitors, add-to-carts, and video viewers

• Introduced Advantage+ (ASC+) campaigns once we had enough signals

📊 Results from Meta:

• ROAS up from 1.6 to 4.2

• CPA dropped by 38%

• Generated over 900K EGP alone by month 4

TikTok Ads

• Created native-style, scroll-stopping video content

• Focused on fast hooks, reviews, and behind-the-scenes

• Built Top of Funnel campaigns with wide interest targeting

• Middle Funnel campaigns for “engagers” and video viewers

• Leveraged TikTok Spark Ads with creator partnerships

📊 Results from TikTok:

• Reached 2M+ users in the first 30 days

• Drove cold traffic that warmed Meta and Google audiences

• Became a key traffic driver to boost brand discovery and pixel data

Google Ads

• Set up Performance Max campaigns synced with product feed

• Added branded search to dominate own name & variations

• Ran dynamic remarketing across Google Display and YouTube

• Used exact match keywords for purchase-intent terms

• Connected Google Analytics & Conversion API for accurate attribution

📊 Results from Google:

• Retargeting ROAS: 8.1

• 22% of total conversions came from branded + PMax

• Excellent in catching post-social conversion lag

Cross-Platform Synergy

We didn’t treat channels in silos.

We synced creative styles across platforms and tracked user paths.
We used TikTok to feed top-funnel and Meta to nurture and close.
Google became the last-click hero that captured ready-to-buy traffic.

Everything was tracked via UTM, GA4, and attribution models to inform scaling decisions.

What Did We Achieve ?

• Full-funnel campaign structure

• Weekly creative testing (at least 3–5 new ads)

• Solid cross-channel strategy

• Real understanding of the customer journey

• Quick scaling without breaking performance

• Focus on metrics that matter (CPA, ROAS, AOV—not vanity likes)

Final Words

Scaling from 90K to 1.5M in 5 months isn’t just about spending more.
It’s about spending smarter, learning faster, and building a system that works together.

This is what we do at Spell.
Data meets creativity. Strategy meets speed. Growth becomes real.