Documentation
& help center
Everything you need to set up, customize, and get the most out of Cinder. Detailed, searchable, and written for real merchants.
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Introduction
Cinder is a premium Shopify theme designed for fashion, apparel, and streetwear brands that want an editorial, high-contrast storefront without sacrificing speed or accessibility. It is built on Online Store 2.0, so every template is a JSON template you can edit visually — add, remove, and reorder sections on any page, including the product and collection pages.
The visual language is deliberately industrial: a spec-sheet aesthetic with a strong display typeface, a mono “label” voice, a single confident accent color (Signal), and generous, gallery-like spacing. It ships with five color schemes, a flexible mega menu with a live product rail, a lookbook, an editorial gallery, a filterable collection experience, a rich product page, and a fast predictive search.
Cinder requires a Shopify plan with the Online Store channel. It uses only native Shopify features and self-hosted assets — no third-party apps or external CDNs are required to run.
Install the theme
Once you have the theme file (a .zip), add it to your store:
- Open your theme library. In Shopify admin, go to Online Store → Themes.
- Upload the theme. Under Theme library, click Add theme → Upload zip file, choose the Cinder
.zip, and upload. It appears as a draft. - Preview it. Click Actions → Preview to explore Cinder on your own store before publishing.
- Customize. Click Customize to open the theme editor and make it yours.
- Publish when ready. Click Actions → Publish to make Cinder live. Your previous theme stays safely in your library.
Always customize on a draft or duplicate, not the live theme. Use Actions → Duplicate to keep a backup before large changes, and duplicate again before installing a theme update.
Theme editor basics
Everything in Cinder is configured in the Shopify theme editor (Customize). A quick orientation:
- Left panel — sections & blocks. Each page is a stack of sections. Many sections contain repeatable blocks (a slide, a look, a column). Click Add section to insert one, drag to reorder, and use the eye icon to hide.
- Right panel — settings. Selecting a section, block, or the Theme settings gear reveals its settings on the right.
- Top bar — template selector. Switch the page you are editing (Home, a product, a collection, Cart, Search, Blog, Pages…).
- Theme settings (gear icon). Global settings that apply everywhere — colors, typography, product cards, cart, and more.
The header and footer are shared section groups — edit them once and they update on every page.
How the theme is organized
| Concept | What it is |
|---|---|
| Template | The blueprint for a page type. In OS 2.0 these are JSON files you edit visually. |
| Section | A self-contained block of the page. Add, remove, reorder, and configure per page. |
| Block | A repeatable item inside a section (a slide, a look, a column). |
| Color scheme | A named palette. Sections reference a scheme so your store stays consistent. |
| Theme settings | Global options that cascade across the store. |
| Section group | The shared Header and Footer, rendered on every page. |
Colors & color schemes
Cinder uses Shopify’s color schemes system. Define a handful of reusable palettes once, then each section picks which scheme it uses. Change a scheme and every section using it updates instantly. Open Theme settings → Colors; Cinder ships with five schemes tuned to work together:
| Scheme | Character | Typical use |
|---|---|---|
| Scheme 1 · Noir | Near-black, off-white text | Default surface — header, hero, most sections |
| Scheme 2 · Ink | Deep charcoal | Secondary dark bands, alternating rhythm |
| Scheme 3 · Graphite | Mid-dark panel | Spec/standard blocks, multicolumn |
| Scheme 4 · Paper | Light background, dark text | Bright breaks, editorial contrast |
| Scheme 5 · Signal | Accent-forward (red) | Loud callouts, countdowns, promos |
Each scheme exposes a Background, Text, Accent / solid button, and Borders control (a muted text tone is derived automatically).
Almost every section has its own Color scheme setting under Style. Alternate schemes down a page (Noir → Paper → Noir) to create rhythm without touching any color values.
Cinder guards contrast automatically, but when you customize palettes, aim for a text/background contrast ratio of at least 4.5:1.
Typography
Under Theme settings → Typography you choose fonts and control their scale. Cinder pairs a characterful display face with a clean body face and a monospace “label” voice.
| Setting | What it does |
|---|---|
| Heading font | The display typeface for headings and the logo wordmark. |
| Body font | Paragraphs, buttons, and UI. Choose a highly legible sans. |
| Heading scale | Scales all headings together to dial the overall drama. |
Small uppercase labels — eyebrows like SEC/04 — LOOKBOOK, spec captions, and counters — use a monospace system font on purpose, part of the spec-sheet aesthetic, with no webfont cost.
Layout & spacing
| Setting | What it does |
|---|---|
| Page width | Maximum content width on large screens. |
| Section padding | Most sections have a Section padding option (None / Small / Medium / Large) under Style. |
Vary padding and alternate color schemes so sections don’t blur together — a Large hero, a Small marquee, then a Medium feature.
Buttons
Cinder uses two button styles that adapt to any scheme: Solid (filled with the accent) for the primary action, and outline / text for secondary actions. Button label and link are set wherever the button appears.
Product cards
Configure product cards globally under Theme settings → Product cards so they’re consistent everywhere.
| Setting | What it does |
|---|---|
| Image ratio | Aspect ratio of the card image (portrait 4:5 suits apparel). |
| Image fit | Cover (cropped to fill) or Contain (floats — ideal for cut-out photos). |
| Show index numbers | A small spec-sheet counter (01, 02…) on each card. |
| Show swatches | Color/variant swatches on the card. |
| Hover behavior | Show a second image or a subtle zoom on hover. |
| Quick add / Quick view | Add to cart from the card, or open a lightweight preview modal. |
Cinder looks its best with background-removed images that “float.” Set Image fit → Contain. For real backgrounds, use Cover.
Cart
| Setting | What it does |
|---|---|
| Cart type | Drawer (slides in, no reload) or Page (/cart). |
| Free-shipping bar | Progress toward a free-shipping threshold. |
| Free-shipping threshold | The order value at which shipping becomes free. |
The cart drawer also supports upsell products and an order note, and updates live.
Animation & motion
| Setting | What it does |
|---|---|
| Enable animations | Master switch for reveal/scroll animations. |
| Grain opacity | Strength of the film-grain texture (0 to remove). |
| Card hover | The product-card hover effect. |
Every animation is automatically disabled for visitors who set “reduce motion” in their OS.
Logo, favicon & social
| Setting | What it does |
|---|---|
| Logo | Upload your logo; if empty, the shop name shows as a wordmark. |
| Logo height | Rendered logo size in the header. |
| Favicon | The browser-tab icon. |
| Social links | Instagram, TikTok, X, Facebook, YouTube. Icons appear in the footer; leave blank to hide. |
Header
| Setting | What it does |
|---|---|
| Menu | Which navigation menu to use (create menus in Online Store → Navigation). Drives the nav and mega menu. |
| Logo position | Center or left. |
| Sticky header | Always visible, show on scroll up, or off. |
| Transparent over homepage hero | Overlays the first homepage section and becomes solid on scroll. |
| Desktop height | The header bar height. |
| Color scheme | Which palette the header uses. |
Announcement bar
The thin bar above the header holds repeatable Message blocks — add several for a rotating ticker. Each message is editable text with its own settings.
Country & language selectors
Cinder includes native Shopify country and language selectors (footer + mobile drawer). Enable them under Settings → Markets (currency) and Settings → Languages / Translate & Adapt (languages). Cinder ships with English, Arabic, German, Spanish, and French, and fully supports RTL layouts.
Working with sections
Sections are the building blocks of every page. Add one with Add section, configure it on the right, drag to reorder, and use its Color scheme and Section padding (under Style). Below is a reference for every section — expand any card for details.
…a Color scheme, a Section padding control, and — where it shows repeated items — blocks you add and reorder.
Hero & slideshow
Hero Full-bleed›
A full-bleed banner, usually first on the homepage. Set a background image, eyebrow, heading (supports emphasis), subheading, and up to two buttons. Options: image position/focal, scrim, height (up to full viewport), content position/alignment, subtle image motion, and three spec labels. Its heading is the page’s <h1> — use one Hero per page.
Slideshow Carousel›
Rotating Slide blocks, each with image, text, and button. Includes swipe, dots, and optional auto-rotate (off by default for accessibility; if on, it pauses on hover/focus and respects reduced-motion).
Marquee Ticker›
A scrolling band of short phrases (Phrase blocks) — brand keywords or announcements. Control speed, size, and separator (dot / arrow / plus / slashes).
Content & media
Image with text Chapter›
Side-by-side image and text — the workhorse for storytelling. Choose which side the media sits on; add an eyebrow, heading, rich-text body, spec caption, and button.
Rich text Statement›
A centered or left text statement — eyebrow, large heading, long-form copy, and an optional button. Perfect for a manifesto or a pause.
Multicolumn Spec grid›
2–4 columns (Column blocks) with an optional icon, heading, text, and link. Ideal for spec grids (Material / Fit / Drops) or feature lists.
Gallery Filmstrip›
An editorial grid or filmstrip (Frame blocks) with image, caption, and link. Options: strip vs grid, columns, captions, corner marks, and B&W-until-hover.
Lookbook Shop the look›
A multi-look filmstrip. Each Look has an image, a caption, and a list of products shown as a “Shop the look” list beneath. See Create a lookbook.
Video Media›
Embed a hosted or YouTube/Vimeo video with poster and play overlay; autoplay/loop/mute options for background video.
Before / after Slider›
A draggable comparison slider, keyboard-operable (arrows, Home/End) with a live value announced to screen readers.
Collapsible / FAQ Accordion›
Accessible native accordion rows for FAQs, care, or specs. Each row is a block with a title and rich-text content.
Contact form Form›
A styled contact form wired to Shopify’s contact endpoint, with heading/eyebrow and a success message.
Custom Liquid Advanced›
For developers: inject custom Liquid/HTML. Use sparingly to keep the store fast.
Product & collection sections
Featured collection Product rail›
Products from a collection as a grid or swipeable rail. Pick the collection, count, columns (3/4), and heading. Uses your global product-card settings.
Featured product Spotlight›
Spotlights a single product with media and a compact buy area — great for a hero product or new drop.
Collection list Categories›
A grid of collections (image + title). Add Collection blocks and pick a collection for each.
Featured blog Journal›
Recent articles from a blog as cover-image cards — a Journal teaser.
Complementary · Recently viewed · Recommendations Dynamic›
Shopify-powered product rails: Complementary (via Search & Discovery), Recently viewed, and algorithmic Recommendations — add to product pages to lift AOV.
Social proof
Testimonials Quotes›
Customer quotes (Quote blocks) with optional score and attribution.
Logo list / Press logos Marks›
A row of partner/press logos (Logo blocks with image and optional link).
Promotions
Promo banner CTA›
A full-width call-to-action banner with background image, eyebrow, heading, text, scrim, and button.
Promo tiles Split›
Two or more promo tiles side by side, each with image, kicker, heading, and link.
Campaign split Editorial›
A bold editorial split of image and message for a seasonal campaign.
Countdown Urgency›
A drop countdown band — set a target date/time and message. Pairs with the Signal scheme.
Newsletter Signup›
Email capture wired to Shopify customer signup, with heading, text, and confirmation.
Promo popup Modal›
An optional timed popup — accessible (focus trap, Esc to close). Use thoughtfully.
Product page
The product template is fully sectioned — the main section combines a media gallery and a buy area, and you can add more sections below (complementary products, recently viewed, an FAQ, a featured collection…).
Media gallery
On desktop, media stacks as large frames beside a sticky buy column, with a mono counter (01 / 04). On mobile it becomes an edge-to-edge swipe gallery with a progress bar and keyboard-operable dots. Videos and 3D models play in place; images open in a zoom lightbox.
Buy area
| Feature | Notes |
|---|---|
| Variant picker | Swatches for color; selecting a variant updates price, availability, and gallery. |
| Quantity & add to cart | Quantity stepper, add-to-cart, and optional dynamic checkout. |
| Price & badges | Price, compare-at price, and sale badge. |
| Size guide | An accessible size chart you can enable — see Add a size guide. |
| Back in stock | An email-capture form for sold-out variants. |
| Description & accordions | The description plus optional collapsible rows (Delivery, Returns, Care). |
| Gift card recipient | For gift-card products, a recipient form (email, name, message, send date). |
Use Create template (top bar) to make an alternate product template, then assign it to specific products under their Theme template setting.
Collection page & filters
Filtering (facets)
Cinder uses Shopify’s native filters:
- Install/confirm Search & Discovery (Shopify’s free app manages filters).
- Add filters in that app under Filters (Availability, Price, Color, Size, Type, Vendor, or metafields).
- They appear in Cinder as a clean drawer with accent-fill checkboxes, count chips, and price inputs. Sorting sits alongside.
In-grid promo blocks
The collection section supports promo blocks (image + heading tiles) placed within the grid to break up long lists.
Filtered results update smoothly with a clear “no results” state, and the gift-card product is kept out of standard grids.
Cart
Depending on your Cart type, customers use a slide-in drawer or a cart page. Both support quantity edits, removal, an order note, the free-shipping bar, and upsell products. The drawer updates live.
Search
The search icon opens a fast, accessible modal with predictive results — products, collections, pages, and articles appear as you type. There is also a full results page. Refine what’s searchable and add synonyms in the Search & Discovery app.
Blog & article
The blog template lists articles as cover-image cards; the article template renders a clean post (featured image, title, meta, content, optional comments). Use the Featured blog section to surface posts on the homepage.
Pages & policies
Because pages are sectioned, compose an About page from Hero, Image-with-text, Multicolumn, Featured collection, and Gallery — no page-builder app. Create alternate page templates with Create template and assign them under a page’s Theme template. Policy pages render with clean typography.
Customer accounts
Cinder styles all customer account templates — login, register, account, order history, order detail, addresses, password reset, and activation. Enable accounts under Settings → Customer accounts.
Match the theme to your brand
- Set your colors. Edit the five schemes in Theme settings → Colors — especially Scheme 1 and Scheme 5. Keep contrast ≥ 4.5:1.
- Pick your fonts under Typography and adjust the heading scale.
- Add your logo and favicon under Branding.
- Set product-card style to suit your photography (Contain for cut-outs, Cover for lifestyle).
- Wire up social & cart — add social URLs and your free-shipping threshold.
Build the mega menu (with a product rail)
- Structure the menu in Navigation: a Shop item with sub-items (Tops, Bottoms, Featured) and links under each.
- Open the Header in the editor and select it.
- Add a “Mega menu products” block. Set Menu item title to
Shop, choose a Collection, a Heading, and the product count. - Add a “Mega menu promo” block. Set Menu item title to
Shop, upload an image, write a heading, set the link. - Save and hover Shop to see columns, product rail, and promo card together.
Point the rail at a curated collection (Bestsellers / New in) so it always shows your strongest pieces.
Create a lookbook
- Add the Lookbook section to a page.
- Add a Look block for each outfit.
- Set the image and a short caption (COURTSIDE, NIGHT SHIFT).
- Add the products shown in that look — they render as a “Shop the look” list. Add two or more so every look feels complete.
- Repeat and reorder.
Set up collection filters
- Open Search & Discovery (install free if needed).
- Go to Filters and add filters (Availability, Price, Color, Size, metafields).
- Visit a collection — the filter drawer and sorting appear automatically.
Define swatch values for your Color option per Shopify’s guidance to show color swatches in filters.
Add a size guide to products
- Create a “Size guide” page with your size table.
- Link it from the product — via the theme’s size-guide setting or a product metafield if your setup uses one.
- Confirm the trigger opens the chart in an accessible modal.
If you don’t see a size-guide option, reach out to support with your product setup and we’ll point you to the exact toggle.
Accessibility Built in
- Keyboard operable — menus, drawers, gallery dots, carousels, accordions, and the before/after slider.
- Focus states — a clear, scheme-aware focus ring on every interactive element.
- Screen-reader friendly — labeled icon buttons, form labels,
aria-expandedtriggers, and a skip link. - Reduced motion — all animations, marquees, and the slideshow honor “reduce motion.”
- Contrast — schemes tuned for legibility with automatic muted-text protection.
- Images — product and content images carry alt text (product alt falls back to the title).
Write meaningful alt text on images you upload, and keep custom color choices at 4.5:1 contrast.
Performance
- Self-contained assets — no external fonts, scripts, or CDNs in the storefront.
- Responsive images — correct sizes, lazy-loading below the fold, eager high-priority hero/LCP.
- Deferred JavaScript — scripts don’t block rendering.
- No layout shift — images reserve their space.
Compress images before uploading, avoid stacking many apps, prefer Shopify-hosted video, and test with Lighthouse/PageSpeed after big changes.
FAQ & troubleshooting
My changes aren’t showing on the live store
The mega menu rail / promo card isn’t appearing
Shop), and the products block must point at a collection with products. On narrow desktop widths the promo card is intentionally hidden. See Mega menu.Filters don’t show on my collection pages
Product images look cropped / have a background box
The header overlaps my first section on non-home pages
Country/currency or language selector is missing
Can I translate the theme text?
Will my customizations survive a theme update?
Something looks broken after I edited code
Get support
Can’t find what you need? We’re happy to help.
When you contact us, include your store URL, theme version, the page/section involved, and a screenshot — it helps us help you faster.
Cinder — a Shopify theme by SPELL. Documentation v1.0. · ← Back to overview